Client Overview

Shields Auto Centre is a trusted automotive repair facility in Mississauga, specializing in both routine maintenance and complex repairs for all vehicle makes and models. Despite their excellent reputation for quality service and fair pricing, their digital presence was outdated and failed to effectively convert website visitors into scheduled service appointments.

Industry

Automotive

Location

Georgetown, ON

Company Size

5+ Employees

Timeline

1 week

Website

shieldsautocentre.ca

The Challenge

Shields Auto Centre had an outdated website that wasn't mobile-responsive, even though over 70% of their customers were searching for auto services on mobile devices.

Their online appointment system was confusing and often resulted in incomplete bookings, forcing customers to call the shop directly.

They had poor visibility in local search results for important service-related keywords like 'oil change near me' and 'trusted mechanic Mississauga'.

Customer reviews were scattered across multiple platforms rather than being highlighted on their website to build trust with potential customers.

Our Solution

We developed a comprehensive digital transformation strategy focused on creating a user-friendly, mobile-optimized website with streamlined appointment booking.

Our approach combined technical website improvements, content strategy, and local SEO optimization to increase visibility and generate more qualified service appointments.

Our Approach

Redesigned their website with a modern, responsive interface that prioritized user experience and mobile functionality

Implemented an intuitive appointment booking system that captured service details efficiently while minimizing form fields

Created dedicated service pages highlighting their expertise in various repair and maintenance services

Developed a comprehensive local SEO strategy targeting Mississauga and surrounding communities

Optimized their Google Business Profile with automotive-specific attributes and services

The Results

Within five months of implementing our strategy, Shields Auto Centre saw a 319% increase in completed online appointment bookings.

Their website achieved top 3 positions for all their primary service keywords in the Mississauga area, such as 'auto repair Mississauga', 'oil change near me', and 'trusted mechanic'.

Mobile traffic increased by 215%, with a dramatically improved conversion rate among mobile users.

The streamlined booking system reduced unnecessary phone calls by 38%, allowing service advisors to focus more on in-person customers rather than handling basic appointment scheduling.

"Working with Jashan was honestly such a smooth experience, he made sure everything was taken care of in a timely manner. His positive attitude and professional mannerism made me feel at ease trusting my project with DISCOVER SEO. I will keep a long term relationship with Jashan for opportunities in the future."

Shihab Abdel

Co-Founder, Shields Auto Centre

Key Takeaways

Mobile optimization is essential for automotive businesses as most customers search for services on mobile devices

Simplifying the appointment booking process dramatically increases completion rates and reduces administrative burden

Local SEO strategies focused on specific automotive services yield exceptional results for repair shops

Content that addresses common automotive problems and maintenance needs establishes expertise and builds trust

Highlighting customer reviews and testimonials is critical for building trust in the automotive repair industry

Ready To Achieve Similar Results?

Get in touch with our team today for a free consultation and discover how we can help your business achieve its digital goals.