Client Overview

Whitby Health Centre is a multi-specialty medical facility providing comprehensive healthcare services to the Durham Region. The center offers primary care, specialized treatments, diagnostic services, and preventative healthcare programs. Despite their excellent medical staff and state-of-the-art facilities, their online presence failed to reflect their quality of care and made it difficult for new patients to discover and book appointments with them.

Industry

Healthcare

Location

Whitby, ON

Company Size

10+ Employees

Timeline

3 weeks

Website

Whitby Health Centre

The Challenge

Whitby Health Centre was struggling with an outdated website that was difficult to navigate, especially on mobile devices, where over 65% of their traffic originated.

Their online appointment system was disconnected from their internal scheduling software, causing double-bookings and administrative confusion.

The center had poor visibility in local search results, causing them to lose potential patients to competitors with stronger digital presences.

Patient information and service details were difficult to find, leading to unnecessary phone calls and administrative burden on staff.

Our Solution

We implemented a complete digital transformation strategy focused on creating a seamless patient journey from discovery to appointment booking.

Our approach integrated technical website improvements, content development, and local SEO optimization to increase visibility and streamline the patient acquisition process.

Our Approach

Developed a modern, mobile-first website with intuitive navigation and clear service information

Implemented an integrated appointment booking system connected directly to their practice management software

Created specialized content hubs for each medical service to improve SEO and patient education

Optimized their Google Business Profile and local citations across the web

Developed targeted content marketing campaigns focused on their key specialties and services

Implemented a patient review generation system to build social proof and improve local rankings

The Results

Within 2 months of implementing our strategy, Whitby Health Centre saw a 178% increase in online appointment bookings across all departments.

Their website achieved top 5 positions for all their primary healthcare service keywords in the Whitby area, such as 'Whitby medical center', 'family doctor Whitby', and 'walk-in clinic near me'.

Mobile traffic increased by 143%, with a mobile conversion rate improvement from 3.2% to 12.4%, representing a dramatic efficiency gain in their digital patient acquisition.

The integration of their booking system eliminated double-bookings and reduced administrative workload, allowing staff to focus more on in-person patient care rather than phone management.

"The transformation Jashan did to our digital presence has been remarkable. The new website and booking system have significantly reduced administrative burden while dramatically increasing our new patient acquisition. Patients arrive better informed about our services, and the entire process from discovery to appointment is now seamless."

Manroop Virk

CEO, Whitby Health Centre

Key Takeaways

Healthcare facilities must prioritize mobile user experience, as most patients search for providers on mobile devices

Integration between online booking and internal systems is essential for operational efficiency and patient satisfaction

Detailed service pages that educate patients lead to better prepared patients and more efficient appointments

Local SEO optimization is crucial for healthcare providers serving specific geographic areas

A patient review strategy is essential for building trust and improving search visibility in the healthcare sector

Ready To Achieve Similar Results?

Get in touch with our team today for a free consultation and discover how we can help your business achieve its digital goals.